What do you think of when you think of cruising? Luxury? Amazing food? Lots of activities? Volunteering? Wait…what?
Carnival Cruise Lines has launched a new brand called fathom™, and a new travel category called social impact travel. What is social impact travel? It’s authentic, meaningful, impactful travel experiences where you work alongside locals as they tackle community needs. According to Carnival, “fathom’s scale and global vision reach beyond what the world has ever seen.” I’m personally so excited about this new journey for Carnival.
I was really moved by this video of the experience:
fathom™ will embark on seven-day voyages from PortMiami, beginning in April of 2016. Passengers will cruise aboard the MV Adonia, a 710-passenger vessel. Depending on your passions, interests and skills, you will have the opportunity to choose from a range of social impact activities and experiences both onboard and onshore.
fathom will cater to a growing market of consumers who want to have a positive impact on people’s lives, and aren’t always sure where to begin,” said Arnold Donald, CEO of Carnival Corporation. “We believe travel is a meaningful way to allow for personal growth while making purposeful and engaging contributions to the world. We are so pleased that fathom will give travelers a unique opportunity to work alongside local people as part of a larger scale effort that will demonstrably improve lives. Both our travelers and the local citizens will learn and benefit from the opportunity to serve together.
The first destination will be the Dominican Republic. I’ve never been to the DR, but I’ve seen photographs and it looks so beautiful. Unfortunately, the average household income is about $6,000 per year, and more than 2 million people don’t have access to piped water. This seems like the perfect place to begin fathom™.
More destinations and experiences will be considered as the program gets rolling. fathom will cater to a large and growing market of people who would like to have a positive impact on the lives of other people, but don’t know where to begin. Carnival is also hoping this will be a great introduction to cruising for people who have never considered it.
While on the cruise, you will have the chance to experience the region while not involved in the social impact activities. I think this is a brilliant move by Carnival.
What do you think? Would you book a social impact cruise? Share in the comments below.